Selected work

Design thinking, presented clearly and labeled honestly.

Vector Point is a new studio. These self-directed projects show how Brendan approaches structure, conversion, and mobile usability for different businesses. They are not paid client work.

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Visual direction: High-contrast service packaging designed around quick comparison and quote decisions.

Concept Project

Created to demonstrate Vector Point's design process.

Finish Line Auto Detail

A direct, high-contrast direction that helps vehicle owners compare packages and move into a useful quote request.

Design challenge: Several service packages need to feel distinct without overwhelming mobile visitors.
Intended customer action: Request a vehicle-specific quote
Proposed pages: Home, Packages, Gallery, Process, Contact
Design approach: High-contrast package labels, concise comparison points, and proof captions that explain the work shown.
Mobile approach: A short quote path, thumb-friendly package cards, and reserved image space to prevent shifting.

Visual direction: An editorial team-and-services direction that keeps booking within easy reach.

Concept Project

Created to demonstrate Vector Point's design process.

Capitol Chair Barber Co.

A warm, editorial booking concept that introduces individual barbers without making visitors hunt for services or availability.

Design challenge: New visitors need to match services and style preferences with the right barber quickly.
Intended customer action: Book an appointment
Proposed pages: Home, Barbers, Services, Visit, Book
Design approach: Individual barber positioning, transparent service timing, and location details next to booking.
Mobile approach: Persistent booking access, scannable prices, and tap-ready directions and phone actions.

Visual direction: A calm service-comparison system that prepares visitors for an accurate estimate request.

Concept Project

Created to demonstrate Vector Point's design process.

Fresh Room Home Cleaning

A calm, practical estimate experience that explains scope early and asks homeowners only for details needed to respond.

Design challenge: Homeowners need to understand cleaning scope before sharing details for an estimate.
Intended customer action: Request a home-cleaning estimate
Proposed pages: Home, Cleaning Options, What’s Included, Service Area, Estimate
Design approach: Plain-language scope comparison, trust-process explanation, and a form aligned with estimate needs.
Mobile approach: Progressive form grouping, short sections, and service-area confirmation near the primary action.

Visual direction: A visual service-menu direction that balances inspiration, pricing context, and booking.

Concept Project

Created to demonstrate Vector Point's design process.

Blue Hour Nail Studio

A service-led visual direction that supports discovery and booking without depending on an embedded social feed.

Design challenge: A visual service menu needs to support booking without depending on a social feed.
Intended customer action: Choose a service and book
Proposed pages: Home, Services, Artists, Studio Policies, Book
Design approach: Service-first browsing, price-range context, and policy reminders before the booking handoff.
Mobile approach: Compact category navigation, legible service cards, and a consistent booking button after each decision point.